Free vs Pro: what’s included
Free gives you 3 products and 1 add-on. Pro ($17/month or $147/year) unlocks everything. 0% commission on both.
Both plans take 0% commission on your sales.
Free plan
- Up to 3 products on your store
- 1 checkout add-on (order bump)
- Standard themes (Clean, Sand, Midnight, Mint)
- Links & blocks, free products, payments, orders and customers
- Affiliate programme and Meta Pixel
- 1 free AI Product Creator try
Elite Store Pro — $17/month or $147/year
- Unlimited products
- Up to 4 checkout add-ons plus a “bundle all” price
- Glass, Bold & Luxe themes, the Spotlight layout and your own colours
- Online courses, calls & bookings and webinars
- Discount codes
- One-click upsell after checkout
- Email your customers
- Abandoned-checkout reminders
- Real sales pop-ups
- Full analytics
- Customer CSV export
- Remove “Powered by”
- 5 AI Product Creator products a month

Who gets Pro included
Pro switches on by itself, with no code and no extra payment, if your account has any of these: DPE Pro, DPE Monthly (while active), the DPE Everything bundle, or an active TEE membership. Early-access stores have every Pro feature free until 28 November 2026.
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Moving from Pro to Free never deletes anything. Extra products are hidden from your public store and premium looks fall back to standard ones.

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